Content Marketing & Art Direction


Joule Case


June 2020


Art Director

Joule Case Content Creation

Content Marketing & Art Direction

Joule Case is a budding start-up company that is trying to provide clean energy to the American people. Being that they are a young company, they hadn't quite found their voice or their visual communication standards. I helped Joule Case develop a series of illustrations for their product manual. They wanted some simple, clean, and organic illustrations to help explain the different parts of their products and how they work.

After rolling out their new product manual, they decided to continue utilizing these illustrations and design style to build an arsenal of content marketing pieces.