PROJECT
Tier 2 Pre-Roll
CLIENT
Volvo
DATE
September 2022
ROLE
Art Director / Motion Designer
Volvo Tier 2 Advertising
Volvo is a global car brand that has been a leader in safety technology and innovation. The company’s brand strategy, ‘Designed Around You’ puts people at the centre and is a foundation and a guide for the business, products and corporate culture.
The Problem
Volvo has over 2,300 local dealers in about 100 countries and 238 of them are in the USA. It is hard to keep track of all the dealers marketing efforts and even harder to maintain cohesive visuals across them all. To encourage marketing efforts from the tier 3 retailers, marketing collateral is provided to give them a good place to start.
The Solution
After working with the project lead for Volvo, I came to the conclusion that the budget for new production was too low to really lean into when it comes to crafting any sort of custom messaging. My plan from here was to storyboard a pre-roll ad using assets they already had, tie the visual disconnection together using motion graphics animations, and integrate an easy to update offer slate to encourage retailers to use.