PROJECT
Logo Design & Brand Assets
CLIENT
EasyPunch Auto
DATE
January 2022
ROLE
Art Director
The Next Gen Mobile-Based Attendance System
EasyPunch is a mobile-based attendance system for automotive dealerships. The app's main purpose is to help the controller and general manager reduce costs and save time by way of the location-based attendance system.
The Problem
Since EasyPunch Auto was a new company in a VERY saturated market, they needed to gather the identity system essentials to really make sure their limited pitch time made the impact they wanted.
Challenge
After meeting with the founder of EasyPunch Auto, we were able to get a strong understanding of the very niche obstacles that plagued the automotive industry. From that, we were able to gather insights that helped us narrow the focus of the creative to a singular goal: Create a consistent visual identity across all the brand touch-points.
The Solution
To help EasyPunch Auto meet their goals, we needed to develop their brand strategy and identity system from the ground up. This was going to allow them to get confidently present their product starting with the sales pitch all the way through customer maintenance. It would show general managers and controllers that it was developed by people who actually know how the business works versus people who are just blindly trying to sell to a market that needs help.
